PROTECT YOUR BRAND

Control Your Brand Identity

Gain Trust and Increase Engagement

Branding your email to reflect your company’s identity means incorporating your logo, color scheme, and tone of voice. This approach creates a cohesive look and feel that aligns with your overall brand, reinforcing professionalism and recognition with every interaction. By visually representing your brand consistently across all communications, including your email, enhances trust, promotes consistency, and makes a lasting impression on customers.

TrustedSend does this by configuring BIMI (Brand Indicators for Message Identification). BIMI allows your brand’s logo to appear next to authenticated emails in recipients’ inboxes.

HOW WE DO IT

Using a branded email address, complete with your logo, color scheme, and signature, strengthens internal alignment and efficiency. It ensures that only your company and employees have access to send emails from your domain, providing added legitimacy and consistency for your brand.

Branded emails are also less likely to land in spam folders, giving your marketing efforts greater reach and impact. And because customers are more inclined to engage with brands they recognize and trust, branded emails play a key role in building loyalty and fostering engagement.

With TrustedSend, you can format outgoing emails with your logo, brand colors, and business signature—so recipients always know they’re receiving authentic communications from your team.

Technical Jargon

What is BIMI

BIMI (Brand Indicators for Message Identification) is an email specification that allows your brand’s logo to appear next to authenticated emails in recipients’ inboxes.

By enhancing brand recognition and email security, BIMI helps ensure your communications stand out and are trusted.

How BIMI Works

1. Email Authentication:

BIMI relies on existing authentication protocols like SPF, DKIM, and DMARC. To use BIMI, your domain must have a valid DMARC policy with enforcement (set to quarantine or reject).

2. Logo Display:

When an email passes authentication, participating email providers (such as Gmail, Yahoo, and others) display your brand’s logo next to the email in the inbox.

3. Verification Mechanism:

The logo is verified via a DNS-based BIMI record. This ensures that only legitimate emails from your brand are allowed to display the logo, protecting against spoofing.

Benefits of BIMI

✅ Increased Trust:
Recipients can quickly identify emails from your brand, reducing the likelihood of falling for phishing or spoofing attempts.

✅ Enhanced Brand Visibility:
Your logo appears prominently in the inbox, making your emails more recognizable and potentially improving open rates.

✅ Improved Security:
BIMI enforces strong email authentication practices, safeguarding your domain from being used for fraudulent activities.

Steps to Implement BIMI

Set Up DMARC:
- Ensure your domain has a valid DMARC policy with quarantine or reject enforcement.
Design and Host Your Logo:
- Prepare a SVG (Scalable Vector Graphics) version of your brand logo that meets BIMI specifications.
Create a BIMI Record:
- Publish a BIMI TXT record in your DNS settings, specifying the location (URL) where the logo is hosted.
Optional VMC (Verified Mark Certificate):
- Obtain a VMC to certify the authenticity of your brand’s logo for email providers that require additional verification.

TrustedSend: BIMI Record Creation and Validation

Our TrustedSend service ensures your BIMI implementation is seamless and effective:

🛠️ BIMI Logo Design & Hosting:

We assist in designing or formatting your BIMI-compatible SVG logo and securely host it to ensure it’s accessible for DNS queries.

🔍 Expert BIMI Record Creation:

Our team crafts your BIMI DNS record with precise syntax to guarantee flawless integration and verification.

⚙️ Ongoing Validation & Support:

We monitor your email authentication setup and provide ongoing support to keep your BIMI configuration optimized.

Enhance your email marketing, strengthen security, and build trust with TrustedSend’s BIMI implementation services.

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